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SEO & PPC Agency - Fixing Workflow Chaos Across Teams 

Agency Type: SEO, PPC, CRO 

A 25+ person SEO, PPC, and CRO agency was struggling with inefficient workflows, poor cross-team visibility, and frequent overdue deliverables. Teams used separate tools, handovers often got lost, and clients were constantly emailing for updates. With no clear view of who was waiting on what, the agency faced operational chaos that impacted both productivity and client satisfaction.

The Challenges

The agency faced several operational hurdles. SEO, PPC, and content teams were using different tools, which caused fragmentation and confusion. There was no visibility of task dependencies or bottlenecks, leading to a high number of overdue deliverables. Handovers between teams were often lost, and clients frequently emailed for updates, creating additional pressure on staff. The agency struggled with major operational issues: 
  • SEO, PPC, and content teams used separate tools 
  • No visibility of who was waiting on what 
  • A high number of overdue deliverables 
  • Clients kept emailing for updates 
  • Handovers between teams often got lost 

CINQD Solutions

Cinqd helped the agency streamline operations through a combination of tools and workflows. Standardised workflows were implemented for SEO and PPC campaigns to ensure consistent delivery. Task dependencies were introduced so work could only start when prerequisites were complete, reducing delays. A Client Portal centralized approvals and content uploads, while a centralised CRM stored client briefs, assets, and campaign data in one place. Managers gained cross-team visibility, giving them real-time oversight of all accounts.
  • Standardised workflows for SEO and PPC campaigns 
  • Task dependencies that prevent work from starting before prerequisites 
  • Client Portal for approvals and content uploads 
  • Centralised CRM storing client briefs, assets, and campaign data 
  • Cross-team visibility for management 

The Results

The impact was significant. Campaign delays were reduced by 47%, managers gained full visibility across accounts, and handovers became predictable. Client questions dropped dramatically due to portal transparency, improving both efficiency and client satisfaction.

  • Campaign delays reduced by 47% 
  • Managers gained real-time visibility across accounts 
  • Clear handovers created predictable delivery 
  • Client questions dropped significantly due to portal transparency 

Client Review

Mateo Rossi

Cinqd transformed our chaotic workflows into a smooth, predictable process. Campaign delays dropped nearly 50%, and client questions have significantly decreased.

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SEO & PPC Agency - Fixing Workflow Chaos Across Teams 

Cinqd transformed our chaotic workflows into a smooth, predictable process. Campaign delays dropped nearly 50%, managers gained full visibility, and client questions have significantly decreased.

Olivia Jonathan

CEO at Shipzo

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Cinqd streamlined our workflows from discovery to launch, reducing scope creep by 60% and cutting approval times in half. Every project is now more predictable and efficient.

Olivia Jonathan

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Full-Service Digital Agency - Making Reporting Faster & More Accurate 

Thanks to Cinqd, monthly reporting is faster, accurate, and unified across all services. Managers and clients now get timely insights, and team efficiency has improved dramatically.

Transform your workflow today

See how Cinqd can streamline your operations, reduce delays, and give your team full visibility.

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