Client Overview
Firm: GrowthLab Marketing
Industry: Digital Marketing
Company Size: 30+ employees
Services: SEO, PPC, Web Development, Content Marketing
GrowthLab Marketing manages complex multi-channel campaigns for fast-growing clients. As the agency scaled, delivery coordination became harder across sales, delivery, and reporting teams. They needed a system that could unify client management, execution, and visibility without adding admin overhead.
The Challenge Before Cinqd
The agency relied on disconnected tools for CRM, task management, and reporting.
This created:
- Sales handovers lacked clarity on scope and deliverables
- SEO, PPC, and web teams worked in silos
- No real-time visibility into campaign progress
- Frequent deadline slippage
- Managers constantly chasing updates
This resulted in:
- Missed deadlines and frustrated clients
- Increased internal meetings to clarify work
- Inconsistent delivery quality
- Reduced team efficiency
The Solution: Implementing Cinqd ERP
Centralised CRM & Client Records
- All client data, briefs, assets, and communication stored in one place
- Single source of truth across sales and delivery
Structured Project Workflows
- Standardised task templates for SEO, PPC, and web projects
- Dependencies ensured work only started when prerequisites were met
Proposal-to-Delivery Automation
- Signed proposals automatically triggered delivery workflows
- Clear ownership assigned to teams instantly
Client Portal for Approvals & Communication
- Clients submitted content, approved work, and tracked progress centrally
- Reduced email back-and-forth
Analytics & Performance Tracking
- Visibility into delivery timelines, utilisation, and project profitability
Results
- Delivery speed improved by 42%
- Fewer missed deadlines across campaigns
- Clear accountability across teams
- Managers gained real-time visibility into workload
- Improved client satisfaction
Why GrowthLab Chose Cinqd?
GrowthLab chose Cinqd to replace disconnected tools with one ERP that connects proposals, delivery, and reporting. It gave the team structure, automation, and visibility without slowing down creative work.
