Agency Type: SEO, PPC, CRO
Team Size: 25+
Challenge
The agency struggled with major operational issues:
- SEO, PPC, and content teams used separate tools
- No visibility of who was waiting on what
- A high number of overdue deliverables
- Clients kept emailing for updates
- Handovers between teams often got lost
Cinqd Solution
- Standardised workflows for SEO and PPC campaigns
- Task dependencies that prevent work from starting before prerequisites
- Client Portal for approvals and content uploads
- Centralised CRM storing client briefs, assets, and campaign data
- Cross-team visibility for management
Results
- Campaign delays reduced by 47%
- Managers gained real-time visibility across accounts
- Clear handovers created predictable delivery
- Client questions dropped significantly due to portal transparency
